I am Abdul Raoof Biyyanaden, a Principal Product Designer with 12+ years of experience designing enterprise cloud applications. Currently at Informatica, with previous experience at Exotel and Tata Consultancy Services, I have designed end-to-end product experiences that solve real user problems and drive business results. By combining user research with data analytics, I've partnered with cross-functional teams from concept validation to successful launches, balancing user needs with business goals. My design philosophy centers on system thinking, creating cohesive experiences that scale with business needs.